Press Release - Flipper Toothbrush Holder

BETTER DENTAL HYGIENE FOR CHILDREN

New products offer a simple solution to the problem of toothbrush storage!

Los Angeles, CA – March 9, 2009

Most parents know that the most important step in protecting their children’s smile is to establish good oral health habits at an early age. Basic things like providing regular nutritious meals, avoiding too much between meal

snacking, and utilizing fluoride products are well known ways to avoid tooth decay, which affects American children more than any other chronic infectious disease.

As much as parents do know about maintaining excellent oral health habits with their children, there are some problems which continue to frustrate every day. One of these is the question of safe and hygienic toothbrush storage . Many families keep brushes in the cupboard where they are

vulnerable to infection-causing bacteria spread by toothbrush contact, or on bathroom counters

where they can be contaminated by airborne bacteria from flushing toilets.

The American Dental Association and the Center for Disease Control both make specific recommendations for toothbrush storage: Store in an upright position, allow to air dry, do not

allow multiple toothbrushes to contact each other, and do not store toothbrushes in closed cupboards where the environment is more conducive to bacterial growth. However, not every

household bathroom is equipped to meet these conditions. Enter the DDR Group, a company specializing in bringing innovative, highly marketable products from Japan and Korea to the United States, wherever there is a need. The Flipper toothbrush holder offers a simple, healthy

solution for storage of children's toothbrushes .

Winner of three international design awards, including the prestigious Red Dot award from Germany, the Flipper ensures that your child’s toothbrush stays dry while preventing mold and

protecting the brush from harmful bacteria. It offers an aerated and ventilated environment, sticks easily to your bathroom mirror, and best of all, it’s completely automatic. A gentle pull on the toothbrush handle “flips” open the cover, and the Flipper closes when you push the brush back. The Flipper comes in over 30 designs, from cute puppies to dinosaurs, to delight children

and make brushing a little more fun each day. Kids can actually look forward to getting their toothbrush , since it’s housed inside their favorite animal. And, since children model their

behavior after their parents, the Flipper offers adult designs as well – so the whole family gets the benefits of good oral hygiene .

The Flipper toothbrush holder is currently available at a wide variety of retailers, including Target.com,

UrbanOutfitters.com, Amazon.com, and Babies “R” Us. You can also purchase or find out more about this simple but important product at www.MyFlipperUSA.com. The Flipper helps take care of children’s toothbrushes so their brushes can take care of them – but it is just one part of establishing good oral health habits for your child. The most important thing you can do is schedule regular dental visits for family check-ups, evaluations and cleanings. Establishing good practices early

on will lead to a lifetime of healthy smiles.

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